Digital transformation: just a trend or a reality?

IT has been subject of many trends in the past 15 years.

Some were effective and had a deep effect on the way companies are using it. Usage of email as first communication factor has been a very good example even if Today some, like Atos, are thinking of replacing it by social media platforms.

ballet_etourneauxSome others were more like fashions pushing many CEOs and CIOs to adopt from day to day the strategies that strong gurus were predicting to be unavoidable. It has been funny for instance to notice how outsourcing was “the way to go” 15 years ago, then being neglected (see particularly 2006 conference of Prof Strassmann: “Is Outsourcing Profitable?“) and now coming back again.
Were companies having deeply outsourced their IT more successful than the ones having kept their know-how in-house? Difficult to say. There are success stories on both sides.

All in all, we may understand that, after the Y2K issue that required strong attention of business to their IT, new subjects popped up on a very regular basis driving budget choices, sometimes with expected ROI that were slightly theoretical.

And now, for about 2 years, a new topic has risen up: Digital Transformation !

But what do we actually mean by this? And how CFOs and CEOs can be sure that the expensive changes such approach requires are a necessity for their company growth?

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