Digital Transformation remains the main development driver for the coming years, no question on it. Still, after few years already investing on it and being aware that they are only at the beginning of the journey, some CIOs may face conflicts between their day-to-day issues and their transformation dream.
I already shared my view on the importance to get IT as close as possible to Business, considering that Digital Transformation is first a change on the approach of Business, before considering the technical side of the story.
- Understand critical business processes
- Automate early and often
- Blur the boundaries between business and IT
- Use Artificial Intelligence (AI) techniques to analyze & optimize
- Create a Center of Excellence (COE)
Now, I may imagine that you are convinced of the need of such a platform and understand the real difference between such an interactive solution and the usual web portals all our Intranet are full of.
Then comes the main question:
“How to make this happening?
How will I put in place such new platform?”
Let be clear from start, the main question won’t be to select the right technology, but to define a real strategy. As many other topics in Digital Transformation, putting in place an Enterprise Social Media is a real cultural change where technology is actually a very small thing. To get convinced on this, have a look on this marvellous book from Jacob Morgan: “The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools“. Continue reading
We know we have silos. We know they are not useful. As leaders, we must insist the customer service (the contact center) and marketing align their functions.
As call center agents are on the front lines and make their living speaking to customers and prospects, they know first-hand which words and phrases resonate. Efficiency of interactions is critical for agents, and as such they are keenly aware of what works and what does not when trying to explain products and services over the phone. It is an art form, and experienced agents are masters at their crafts. We all know this.
So how do you integrate this talent within the corporate marketing functions? Start small, but think big.
Begin with a complicated message and then help marketing simplify. Reps are uniquely qualified to breakdown complex concepts and deliver it in such a way that it is easily digestible. They know…
View original post 111 more words
About one month ago, Facebook announced the soon launch of their new platform “Facebook at work” after a successful 10 month pilot executed within 100 different companies. This has put back the focus on professional collaborative platforms and on the value it may have for companies implementing it.
The subject is actually not new at all and many companies have already in place some systems offered by, for example, Salesforce (Chatter), Microsoft (Yammer / Sharepoint) or IBM (Connections / Domino). Still, this approach in companies remains very rare and restricted, as if very few managers were convinced on their value. As mentioned by Dionne Lew, “only 30% of CEOs are social, and mostly because they’ve (only) signed up on LinkedIn“.
But collaboration is part of our current world and won’t fade out. That’s even part of DNA’s Younger generation. In a digital world, this is fully modifying the way to interact within the company too, and this in a positive way. Continue reading
In my previous article, we explored some key elements for a successful digital transformation of the IT landscape. We understood the core importance of business requirements to lead such transformation but with a “LEAN” approach in the way to define and prioritise them.
Still, this first journey didn’t help us yet to check if implementation of standard suites would help or not such transformation.
But what are the characteristics of Standard applications that may make the difference from self-developed platforms? Continue reading
As mentioned in my previous article, a Digital Transformation has many side effects. One of them on the IT side is to aim for application landscape simplification, without limiting the UX. Following Gartner point of view, we all know that Complexity leads to failure.
Replying to this trend, some vendors tends to advise to go for standards (preferably their own ones of course). That is for instance the case of SAP as they explain very well their point of view in their recent article “Winning the Digital Battle with Simplicity” while promoting HANA.
But does simplication implies necessarily standardisation?
Is it actually the real keypoint? Continue reading
Recently, relationship between taxi drivers and UberPOP users has clearly deteriorated in France: Some UpberPOP drivers have been assaulted in different cities where they operate, like in Strasbourg or in Paris. Even an UberPOP customer has been subject of violent attack by taxi drivers in Lyon. And this is not only a French issue since we could already notice similar reports in the area of Amsterdam or in The Hague some weeks ago.
To justify such behaviour, Taxi drivers claims that they are facing an unfair situation where Uber is stealing their business with much less constraints than them to operate it. Seeing their business decreasing very quickly, they feel high pressure and react to it in such (very bad) manner.
Since Uber, like AirBnB or Amazon, are to me very good examples of the new digital era, I was asking myself if Taxi were right in their complain and if they are handling the issue the right way. I’d like to share my views on it since this may be applied to any business facing Today a digital transformation. Continue reading
IT has been subject of many trends in the past 15 years.
Some were effective and had a deep effect on the way companies are using it. Usage of email as first communication factor has been a very good example even if Today some, like Atos, are thinking of replacing it by social media platforms.
Some others were more like fashions pushing many CEOs and CIOs to adopt from day to day the strategies that strong gurus were predicting to be unavoidable. It has been funny for instance to notice how outsourcing was “the way to go” 15 years ago, then being neglected (see particularly 2006 conference of Prof Strassmann: “Is Outsourcing Profitable?“) and now coming back again.
Were companies having deeply outsourced their IT more successful than the ones having kept their know-how in-house? Difficult to say. There are success stories on both sides.
All in all, we may understand that, after the Y2K issue that required strong attention of business to their IT, new subjects popped up on a very regular basis driving budget choices, sometimes with expected ROI that were slightly theoretical.
And now, for about 2 years, a new topic has risen up: Digital Transformation !
But what do we actually mean by this? And how CFOs and CEOs can be sure that the expensive changes such approach requires are a necessity for their company growth?